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Marketing /

Pride, William M.

Marketing / William M. Pride ; O.C. Ferrell. - 17th ed., 2014 ed. - Ohio : South-Western, Cengage Learning, 2014. - xxxii, 735 p. : ill. (col.) ; 28 cm.

Includes index.

ISBN: 9781133939252 RM590.24 1133939252

Subjects--Topical Terms:
Marketing.

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