International marketing /
Czinkota, Michael R.
International marketing / Michael R. Czinkota, Ilkka A. Ronkainen. - 10th ed. - Mason, OH : South-Western, Cengage Learning, 2013. - xxxv, 677 p. : col. ill., col. maps ; 28 cm.
Includes bibliographical references and indexes.
9781133627517 (pbk.) RM1,063.98 113362751X (pbk.)
Export marketing.
International marketing / Michael R. Czinkota, Ilkka A. Ronkainen. - 10th ed. - Mason, OH : South-Western, Cengage Learning, 2013. - xxxv, 677 p. : col. ill., col. maps ; 28 cm.
Includes bibliographical references and indexes.
9781133627517 (pbk.) RM1,063.98 113362751X (pbk.)
Export marketing.