Foundations of marketing /
Pride, William M.
Foundations of marketing / William M. Pride, O.C. Ferrell. - 5th ed. - Australia : South-Western, Cengage Learning, 2013. - xxiii, 550 p. : col. ill. ; 28 cm.
Includes bibliographical references and indexes.
9781111580162 (pbk.) RM501.34 1111580162 (pbk.)
Marketing.
Foundations of marketing / William M. Pride, O.C. Ferrell. - 5th ed. - Australia : South-Western, Cengage Learning, 2013. - xxiii, 550 p. : col. ill. ; 28 cm.
Includes bibliographical references and indexes.
9781111580162 (pbk.) RM501.34 1111580162 (pbk.)
Marketing.
