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Consumer behavior /

Hoyer, Wayne D.

Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters. - 6th ed. - Australia : South Western Cengage Learning, 2013. - xix, 497, 8, 32 p. : col. ill. ; 29 cm.

Includes bibliographical references and indexes.

ISBN: 9781133435211 (hbk.) RM988.19 1133435211

Subjects--Topical Terms:
Consumer behavior.

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