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Determinants of advertising content /

Sinno, Abdul-Karim Rafic

Determinants of advertising content / by Abdul-Karim Rafic Sinno - Madison : University of Wisconsin-Madison, 1982 - 125 p. ; 21 cm.

Thesis (Ph.D.)-University of Wisconsin-Madison, 1982

Subjects--Topical Terms:
Advertising, Point of sale
Advertising--Management

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Determinants of advertising content /

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