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Marketing research /

Marketing research / David A. Aaker. - 11th ed. - Singapore : Wiley, 2013. - xiv, 647 p. : ill. ; 26 cm.

International student version.

Includes bibliographical references and index.

ISBN: 9781118156636 (hbk) 1118156633 (hbk) 9781118321812 (pbk) RM275.57 1118321812 (pbk)

Subjects--Topical Terms:
Marketing research.

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