Marketing management : knowledge and skills /
Peter, J. Paul.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - 11th ed. - New York, NY : McGraw-Hill Irwin, 2013. - xvii, 796 p. : ill. (some col.) ; 27 cm.
Includes bibliographical references and index.
9780077861056 (hbk.) RM699.24
Marketing--Management.
Marketing--Management--Case studies.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - 11th ed. - New York, NY : McGraw-Hill Irwin, 2013. - xvii, 796 p. : ill. (some col.) ; 27 cm.
Includes bibliographical references and index.
9780077861056 (hbk.) RM699.24
Marketing--Management.
Marketing--Management--Case studies.