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Marketing plans : a complete guide in pictures /

McDonald, Malcolm.

Marketing plans : a complete guide in pictures / Malcolm McDonald and Peter Morris. - 4th ed. - Chichester, U.K. : John Wiley & Sons, 2012. - 162 p. : ill. ; 25 cm.

ISBN: 9781119943136 (pbk.) RM92.01 1119943132 (pbk.)

Subjects--Topical Terms:
Marketing--Planning.
Marketing--Management.

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Marketing plans : a complete guide in pictures /

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