The Wall street journal on marketing /
Alsop, Ronald.
The Wall street journal on marketing / Ronald Alsop, Bill Abrams. - Homewood, Ill. : Dow Jones-Irwin, 1986. - x, 294 p. : ill. ; 24 cm.
A collection of the Wall Street journal's weekly columns on marketing, written by the authors 1980-1986.
0870948962 025605379X
Marketing.
The Wall street journal on marketing / Ronald Alsop, Bill Abrams. - Homewood, Ill. : Dow Jones-Irwin, 1986. - x, 294 p. : ill. ; 24 cm.
A collection of the Wall Street journal's weekly columns on marketing, written by the authors 1980-1986.
0870948962 025605379X
Marketing.