The design dimension : the new competitive weapon for product strategy and global marketing /
Lorenz, Christopher, 1946-
The design dimension : the new competitive weapon for product strategy and global marketing / Christopher Lorenz - Rev. and updated - Oxford : Basil Blackwell, 1990 - xiv, 172 p. : ill. ; 23 cm.
Includes bibliographical references : p. (161-164) and index
0631177485
90-034918
Design, Industrial
The design dimension : the new competitive weapon for product strategy and global marketing / Christopher Lorenz - Rev. and updated - Oxford : Basil Blackwell, 1990 - xiv, 172 p. : ill. ; 23 cm.
Includes bibliographical references : p. (161-164) and index
0631177485
90-034918
Design, Industrial