Design and marketing of new products /
Urban, Glen L.
Design and marketing of new products / Glen L. Urban, John R. Hauser - 2nd ed. - Englewood Cliffs, New Jersey : Prentice-Hall, 1993 - xxvii , 701 p. : ill. ; 24 cm.
Bibliography : p. 667-692
0132015676 RM268.32
New products
Design, Industrial--United States
Design and marketing of new products / Glen L. Urban, John R. Hauser - 2nd ed. - Englewood Cliffs, New Jersey : Prentice-Hall, 1993 - xxvii , 701 p. : ill. ; 24 cm.
Bibliography : p. 667-692
0132015676 RM268.32
New products
Design, Industrial--United States