Design and marketing of new products /
Urban, Glen L.
Design and marketing of new products / Glen L. Urban, John R. Hauser - Englewood Cliffs, N.J. : Prentice-Hall, 1980 - 618 p. : ill. ; 24 cm. - Prentice-Hall International series in management .
Bibliography : p. 583-608
0132012693
New products
Design, Industrial--United States
Design and marketing of new products / Glen L. Urban, John R. Hauser - Englewood Cliffs, N.J. : Prentice-Hall, 1980 - 618 p. : ill. ; 24 cm. - Prentice-Hall International series in management .
Bibliography : p. 583-608
0132012693
New products
Design, Industrial--United States