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Principles of marketing : a global perspective /

Kotler, Philip

Principles of marketing : a global perspective / Philip Kotler ... [et al.]. - Singapore : Pearson Prentice Hall, 2009. - xxvii, 670 p. : col. ill. ; 28 cm.

Includes bibliographical references and indexes.

ISBN: 9810679521 Hadiah 9789810679521

Subjects--Topical Terms:
Marketing.

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Principles of marketing : a global perspective /

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