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Electronic marketing : integrating electronic resources into the marketing process /

Reedy, Joel.

Electronic marketing : integrating electronic resources into the marketing process / Joel Reedy, Shauna Schullo. - 2nd ed. - Mason, Ohio : Thomson/South-Western, 2004. - xx, 570 p. : ill. ; 28 cm.

Includes bibliographical references and index.

ISBN: 0324175957 (pbk.) Hadiah

Subjects--Topical Terms:
Telemarketing.
Internet marketing.

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Electronic marketing : integrating electronic resources into the marketing process /

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