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Marketing management : an Asian perspective /

Marketing management : an Asian perspective / Philip Kotler ... [et al.]. - 4th ed. - Singapore : Prentice Hall, 2006. - xxxiii, 830 p. : col. ill. ; 28 cm.

Includes bibliographical references and index.

ISBN: 0131982621 (pbk.) Hadiah 9780131982628 (pbk.)

Subjects--Topical Terms:
Marketing--Management.--Asia
Marketing--Management.

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Marketing management : an Asian perspective /

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