Integrated marketing communications in advertising and promotion /
Shimp, Terence A.
Integrated marketing communications in advertising and promotion / Terence A. Shimp. - 7th ed. - Mason, OH : Thomson/South-Western, 2007. - xx, 629 p. : col. ill. ; 28 cm.
Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. 2003.
0324408080 (international student ed.) Hadiah
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
Integrated marketing communications in advertising and promotion / Terence A. Shimp. - 7th ed. - Mason, OH : Thomson/South-Western, 2007. - xx, 629 p. : col. ill. ; 28 cm.
Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. 2003.
0324408080 (international student ed.) Hadiah
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.