Global marketing : foreign entry, local marketing & global management /
Johansson, Johny K.
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson. - 3rd ed. - New York, N.Y. : McGraw-Hill/Irwin, 2003. - xviii, 654 p. : ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing. .
Includes bibliographical references and indexes.
0072471484 (alk. paper) 0071195637 (International : alk. paper) Hadiah
Export marketing.
Export marketing--Management.
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson. - 3rd ed. - New York, N.Y. : McGraw-Hill/Irwin, 2003. - xviii, 654 p. : ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing. .
Includes bibliographical references and indexes.
0072471484 (alk. paper) 0071195637 (International : alk. paper) Hadiah
Export marketing.
Export marketing--Management.