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Principles and practice of marketing /

Blythe, Jim.

Principles and practice of marketing / Marketing. Jim Blythe. - 2nd ed. - Andover, Hampshire, U.K. : South-Western/Cengage Learning, 2009. - xxi, 744 p. : col. ill. ; 28 cm.

Includes bibliographical references and index.

ISBN: 9781408011478 (pbk.) Hadiah

Subjects--Topical Terms:
Marketing--Management.
Marketing--Case studies.
Industrial marketing--Management.

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