Essentials of marketing /
Lamb, Charles W.
Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel. - 6th ed. - Mason, Ohio : South-Western, Cengage Learning, 2009. - xxix, 546 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
9780324656206 (international student ed. : pbk.) Hadiah 0324656203 (international student ed. : pbk.)
Marketing.
Marketing--Management.
Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel. - 6th ed. - Mason, Ohio : South-Western, Cengage Learning, 2009. - xxix, 546 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
9780324656206 (international student ed. : pbk.) Hadiah 0324656203 (international student ed. : pbk.)
Marketing.
Marketing--Management.