Marketing : real people, real choices /
Solomon, Michael R.
Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart. - 6th ed. - Upper Saddle River, NJ : Pearson Education International, 2009. - 624 p. : maps, col. ill. ; 28 cm.
'Pearson international edition'--Cover. Includes folded'tear-out template' which comprises study plan and world map.
Includes bibliographical references and index.
Introducing marketing from a real-world, practical perspective, this text lets students see how people just like them are actually doing real marketing. Case studies focus on companies where the answers are not clear-cut.
9780137142538 (pbk.) Hadiah 0137142536 (pbk.)
Marketing--Vocational guidance.
Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart. - 6th ed. - Upper Saddle River, NJ : Pearson Education International, 2009. - 624 p. : maps, col. ill. ; 28 cm.
'Pearson international edition'--Cover. Includes folded'tear-out template' which comprises study plan and world map.
Includes bibliographical references and index.
Introducing marketing from a real-world, practical perspective, this text lets students see how people just like them are actually doing real marketing. Case studies focus on companies where the answers are not clear-cut.
9780137142538 (pbk.) Hadiah 0137142536 (pbk.)
Marketing--Vocational guidance.