Contemporary marketing /
Boone, Louis E.
Contemporary marketing / Louis E. Boone and David L. Kurtz. - 12th ed. - [Mason, Ohio] : Thomson South-Western, c2006. - 1 v. (various pagings) : col. ill. ; 28 cm.
Includes bibliographical references and indexes.
0324236735 9780324236736 0324317131 (Instructor's ed. Pkg.) Hadiah 9780324317138 (Instructor's ed. Pkg.)
Marketing.
Contemporary marketing / Louis E. Boone and David L. Kurtz. - 12th ed. - [Mason, Ohio] : Thomson South-Western, c2006. - 1 v. (various pagings) : col. ill. ; 28 cm.
Includes bibliographical references and indexes.
0324236735 9780324236736 0324317131 (Instructor's ed. Pkg.) Hadiah 9780324317138 (Instructor's ed. Pkg.)
Marketing.