Marketing /
Pride, William M.
Marketing / William M. Pride and O.C. Ferrell. - 15th ed. International ed. - Australia : South-Western, 2010. - 1 v. (various pagings) : col. ill. ; 28 cm.
Previous ed. : Boston, MA : Houghton Mifflin, 2010.
Includes bibliographic references and index.
9780324834260 (pbk.) Hadiah 0324834268 (pbk.)
Marketing.
Marketing / William M. Pride and O.C. Ferrell. - 15th ed. International ed. - Australia : South-Western, 2010. - 1 v. (various pagings) : col. ill. ; 28 cm.
Previous ed. : Boston, MA : Houghton Mifflin, 2010.
Includes bibliographic references and index.
9780324834260 (pbk.) Hadiah 0324834268 (pbk.)
Marketing.