Global marketing management /
Kotabe, Masaaki.
Global marketing management / Masaaki Kotabe, Kristiaan Helsen. - 4th ed. - Hoboken, NJ : John Wiley & Sons, 2008. - xxii, 682 p., 12 p. of plates : ill. (some col.), col. maps ; 28 cm.
Includes bibliographical references and index.
9780471755272 (pbk.) Hadiah 0471755273 (pbk.)
2007-272985
Export marketing--Management.
International business enterprises--Management.
Global marketing management / Masaaki Kotabe, Kristiaan Helsen. - 4th ed. - Hoboken, NJ : John Wiley & Sons, 2008. - xxii, 682 p., 12 p. of plates : ill. (some col.), col. maps ; 28 cm.
Includes bibliographical references and index.
9780471755272 (pbk.) Hadiah 0471755273 (pbk.)
2007-272985
Export marketing--Management.
International business enterprises--Management.