Marketing research /
Burns, Alvin C.,
Marketing research / Alvin C. Burns, Alvin, Ronald F. Bush. - 5th ed. - Englewood Cliffs, N.J. : Prentice-Hall, 2006 ©2006. - xxx, 665 p. : ill. ; 25 cm.
Book is accompanied by one CD, entitled''Managerial accounting, student CD-ROM'' bearing the same call number and available at Unit Multimedia.
9780132383219 Hadiah
Marketing.
Marketing research.
Marketing research / Alvin C. Burns, Alvin, Ronald F. Bush. - 5th ed. - Englewood Cliffs, N.J. : Prentice-Hall, 2006 ©2006. - xxx, 665 p. : ill. ; 25 cm.
Book is accompanied by one CD, entitled''Managerial accounting, student CD-ROM'' bearing the same call number and available at Unit Multimedia.
9780132383219 Hadiah
Marketing.
Marketing research.