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Hospitality and travel marketing /

Morrison, Alastair M.

Hospitality and travel marketing / Alastair M. Morrison. - 4th Ed. - Clifton Park, NY : Delmar Cengage Learning, 2010. - xxv, 786 p. : ill. (some col.) ; 27 cm.

Includes bibliographical references and index.

ISBN: 9781418016555 (hbk.) 1418016551 (hbk.) 1435486862 (pbk.) 9781435486867 (pbk.) Hadiah

Subjects--Topical Terms:
Hospitality industry--Marketing.
Tourism--Marketing.

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