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Marketing research : methodological foundations /

Churchill, Gilbert A.,

Marketing research : methodological foundations / Gilbert A. Churchill. - 6th ed. - Fort Worth, Texas : The Dryden Press, 1995. - xxxiii, 1117 p. : ill. ; 23 cm.

ISBN: 0030125588 9780030125584 Hadiah

Subjects--Topical Terms:
Marketing research

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