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International and global marketing : concepts and cases /

International and global marketing : concepts and cases / International & global marketing. [edited by] Taylor W. Meloan, John L. Graham. - 2nd ed. - Boston, Mass. : Irwin/McGraw Hill, 1998. - xvi, 439 p. : ill. ; 24 cm. - The Irwin/McGraw-Hill series in marketing. . - Irwin/McGraw-Hill series in marketing. .

Includes bibliographical references.

ISBN: 0256218943 (hbk.) 9780256218947 (hbk.) 0071158006 (pbk.) 9780071158008 (pbk.) Hadiah

LCCN: 97-005424

Subjects--Topical Terms:
Export marketing.
Export marketing--Case studies.

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International and global marketing : concepts and cases /

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