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Online marketing : a customer-led approach /

Gay, Richard.

Online marketing : a customer-led approach / Richard Gay, Alan Charlesworth, Rita Esen. - Oxford : Oxford University Press, 2007. - xvii, 538 p. : col. ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 0199265852 (pbk.) 9780199265855 (pbk.) Hadiah

LCCN: 2007-297157

Subjects--Topical Terms:
Internet marketing.

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