Marketing management strategies /
Ferrell, O. C.
Marketing management strategies / O.C. Ferrell, Michael D. Hartline. - 5th ed. - Australia ; United States : South-Western, Cengage Learning, 2011. - xxii, 746 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0538467444 9780538467445 Hadiah
Marketing--Management.
Marketing--Management--Case studies.
Marketing--Management--Case studies.
Marketing management strategies / O.C. Ferrell, Michael D. Hartline. - 5th ed. - Australia ; United States : South-Western, Cengage Learning, 2011. - xxii, 746 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0538467444 9780538467445 Hadiah
Marketing--Management.
Marketing--Management--Case studies.
Marketing--Management--Case studies.