Introduction to marketing /
McDaniel, Carl D.
Introduction to marketing / Charles Lamb, Joseph F. Hair, Carl McDaniel. - 9th International student ed. - Mason, Ohio : [London : South-Western ; Thomson Learning, distributor], 2008. - 671 p. : ill. ; 28 cm.
Previous ed.: Mason, Ohio: Thomson/South-Western, 2006.
Includes bibliographical references and index.
9780324544015 (pbk.) Hadiah 0324544014 (pbk.)
Marketing.
Marketing--Management.
Introduction to marketing / Charles Lamb, Joseph F. Hair, Carl McDaniel. - 9th International student ed. - Mason, Ohio : [London : South-Western ; Thomson Learning, distributor], 2008. - 671 p. : ill. ; 28 cm.
Previous ed.: Mason, Ohio: Thomson/South-Western, 2006.
Includes bibliographical references and index.
9780324544015 (pbk.) Hadiah 0324544014 (pbk.)
Marketing.
Marketing--Management.