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Global marketing

Gillespie, Kate.

Global marketing [Texte imprime] / Kate Gillespie, H. David Hennessey. - 3rd edition. - [Mason] : Cengage South Western, 2011. - xxiv, 582p. : ill. ; 26 cm.

Site compagnon.

Includes biblography and index.

ISBN: 9780538473392 (Br) Hadiah 0538473398

Subjects--Topical Terms:
Export marketing.
Export marketing--Management.

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Global marketing

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