Normal view MARC view ISBD view

Global marketing management /

Kotabe, Masaaki.

Global marketing management / Masaaki Kotabe, Kristiaan Helsen. - 3rd ed. - Hoboken, NJ : John Wiley & Sons, 2004. - xxii, 694 p. : ill. (some col.), maps ; 29 cm.

Includes bibliographical references and indexes.

ISBN: 0471451878 (pbk.) Hadiah

LCCN: 2003-283840

Subjects--Topical Terms:
Export marketing--Management.
International business enterprises--Management.

Place hold
Print
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Global marketing management /

Contact Us

Copyright ©The National University of Malaysia Library