International marketing /
Cateora, Philip R.
International marketing / Philip R. Cateora, John L. Graham. - 12th ed. - Boston : McGraw-Hill/Irwin, c2005. - xxxiii, 697 p. : col. ill., col. maps ; 29 cm. + 1 CD-ROM (4 3/4 in.) - McGraw-Hill/Irwin series in marketing . - McGraw-Hill/Irwin series in marketing. .
Includes bibliographical references and indexes.
The scope and challenge of international marketing -- The dynamic environment of international trade -- History and geography: the foundations of culture -- Cultural dynamics in assessing global markets -- Culture, management style, and business systems -- The political environment: critical concern -- The international legal environment: playing by the rules -- Developing a global vision through marketing research -- Emerging markets -- Multinational market regions and market groups -- Global marketing management: planning and organization -- Products and services for consumers -- Products and services for businesses -- International marketing channels -- Exporting and logistics: special issues for business -- Integrated marketing communications and international advertising -- Personal selling and sales management -- Pricing for international markets -- Negotiating with international customers, partners, and regulators.
This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.
0072833718 (alk. paper) 9780072833713 (alk. paper) 0071111026 (international : alk. paper) 9780071111027 (international : alk. paper) Hadiah 0072934956 (CD-Rom) 9780072934953 (CD-Rom)
2003-064164
Export marketing.
International business enterprises.
Empresas internacionales.
Internationale marketing.
Internationales Marketing.
HF1416 / .C375 2005
658.8/4
International marketing / Philip R. Cateora, John L. Graham. - 12th ed. - Boston : McGraw-Hill/Irwin, c2005. - xxxiii, 697 p. : col. ill., col. maps ; 29 cm. + 1 CD-ROM (4 3/4 in.) - McGraw-Hill/Irwin series in marketing . - McGraw-Hill/Irwin series in marketing. .
Includes bibliographical references and indexes.
The scope and challenge of international marketing -- The dynamic environment of international trade -- History and geography: the foundations of culture -- Cultural dynamics in assessing global markets -- Culture, management style, and business systems -- The political environment: critical concern -- The international legal environment: playing by the rules -- Developing a global vision through marketing research -- Emerging markets -- Multinational market regions and market groups -- Global marketing management: planning and organization -- Products and services for consumers -- Products and services for businesses -- International marketing channels -- Exporting and logistics: special issues for business -- Integrated marketing communications and international advertising -- Personal selling and sales management -- Pricing for international markets -- Negotiating with international customers, partners, and regulators.
This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.
0072833718 (alk. paper) 9780072833713 (alk. paper) 0071111026 (international : alk. paper) 9780071111027 (international : alk. paper) Hadiah 0072934956 (CD-Rom) 9780072934953 (CD-Rom)
2003-064164
Export marketing.
International business enterprises.
Empresas internacionales.
Internationale marketing.
Internationales Marketing.
HF1416 / .C375 2005
658.8/4