Strategic marketing : creating competitive advantage /
West, Douglas C.
Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim. - New York : Oxford University Press, 2006. - xxv, 517 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780199273980 (pbk.) Hadiah 0199273987 (pbk.)
Marketing--Decision making.
Marketing--Management.
Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim. - New York : Oxford University Press, 2006. - xxv, 517 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780199273980 (pbk.) Hadiah 0199273987 (pbk.)
Marketing--Decision making.
Marketing--Management.