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Cases in strategic marketing /

Swayne, Linda E.

Cases in strategic marketing / Linda E. Swayne, Peter M. Ginter. - Englewood Cliffs, NJ : Prentice-Hall International, 1989. - xxi, 728 p : ill. ; 24 cm.

ISBN: 0131163361 (pbk.) Hadiah 9780131163362

Subjects--Topical Terms:
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.

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