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International marketing /

Lascu, Dana-Nicoleta.

International marketing / Dana-Nicoleta Lascu. - 3rd ed. - Mason, OH : Cengage Learning, 2008. - xxv, 518 p. : ill. ; 28 cm.

Includes bibliographical references and index.

ISBN: 1426627521 (hbk.)

Subjects--Topical Terms:
Export marketing.

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