Marketing principles and best practices /
Marketing principles and best practices /
Cover title : Marketing principles & best practices
K. Douglas Hoffman ... [et al.].
- 3rd ed.
- Mason, Ohio : Thomson/South-Western, 2005.
- xlii, 598 p. : col. ill. ; 29 cm.
Rev. ed. of : Marketing : best practices, 2nd ed., 2003.
Includes bibliographical references and indexes.
0324225180 (pbk.) Hadiah
Marketing.
Rev. ed. of : Marketing : best practices, 2nd ed., 2003.
Includes bibliographical references and indexes.
0324225180 (pbk.) Hadiah
Marketing.