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Principles of contemporary marketing /

Kurtz, David L.

Principles of contemporary marketing / David L. Kurtz. - International student ed. - Mason, Ohio : Thomson/South-Western, 2008. - liv, 664 p. : col. ill. ; 28 cm.

ISBN: 032453650X Hadiah 9780324536508

Subjects--Topical Terms:
Marketing.

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