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Derteminants of loyalty patronage behaviour

Osman Md. Zain

Derteminants of loyalty patronage behaviour [microform] / by Osman Md Zain - Bangi : Universiti Kebangsaan Malaysia, 1994 - 5 microfisches ; 11 x 15 cm.

Also available in print form

Thesis (Doctor of Philosophy) - University of Wollongong, 1994

Subjects--Topical Terms:
Consumer behavior
Patron and client
Loyalty

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Derteminants of loyalty patronage behaviour

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