Developing new products and services : learning, differentiation and innovation /
Sanders, G. Lawrence.
Developing new products and services : learning, differentiation and innovation / G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.]. - New York : Business Expert Press, 2011. - xx, 340 p. : ill. ; 23 cm. - The marketing research collection. . - Marketing research collection. .
Includes bibliographical references (p. [327]-335) and index.
9781606492413 RM113.06
New products--Management.
New products--Marketing.
Product differentiation.
Creative ability in business--Management.
Developing new products and services : learning, differentiation and innovation / G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.]. - New York : Business Expert Press, 2011. - xx, 340 p. : ill. ; 23 cm. - The marketing research collection. . - Marketing research collection. .
Includes bibliographical references (p. [327]-335) and index.
9781606492413 RM113.06
New products--Management.
New products--Marketing.
Product differentiation.
Creative ability in business--Management.