Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile /
Proulx, Mike.
Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile / Social television Mike Proulx, Stacey Shepatin. - Hoboken, N.J. : John Wiley & Sons, 2012. - 272 p. ; 24 cm.
Includes bibliographical references (p. 245-258) and index.
9781118167465 (hbk.) RM61.29 1118167465 (hbk.)
Television programs--Internet marketing.
Online social networks.
Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile / Social television Mike Proulx, Stacey Shepatin. - Hoboken, N.J. : John Wiley & Sons, 2012. - 272 p. ; 24 cm.
Includes bibliographical references (p. 245-258) and index.
9781118167465 (hbk.) RM61.29 1118167465 (hbk.)
Television programs--Internet marketing.
Online social networks.