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Marketing and public relations for museums, galleries, cultural and heritage attractions /

French, Ylva.

Marketing and public relations for museums, galleries, cultural and heritage attractions / Ylva French and Sue Runyard. - Abingdon, Oxon : Routledge, 2011. - xviii, 365 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 0415610451 (hbk.) 041561046X (pbk.) 9780415610452 (hbk. : alk. paper) RM450.90 9780415610469 (pbk. : alk. paper) RM147.55

Subjects--Topical Terms:
Museums--Marketing.
Museums--Public relations.
Arts--Marketing.
Arts--Public relations.
Cultural property--Marketing.
Cultural property--Public relations.

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Marketing and public relations for museums, galleries, cultural and heritage attractions /

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