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Blue ocean strategy : insights and experiences of Universiti Sains Malaysia /

Blue ocean strategy : insights and experiences of Universiti Sains Malaysia / spine title : Blue ocean strategy. editor Ramli Mohamed. - Pulau Pinang : Penerbit Universiti Sains Malaysia, [2012], ©2012. - xxx, 169 pages : illustrations ; 24 cm.

Includes index.

ISBN: 9789838615594 (pbk.) Hadiah

Subjects--Topical Terms:
Education, Higher--Malaysia.
Education, Higher--Marketing.--Malaysia
New products.
Market segmentation.

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Blue ocean strategy : insights and experiences of Universiti Sains Malaysia /

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