Public relations : the profession and the practice /
Public relations : the profession and the practice /
Dan Lattimore ... [et al.].
- Fourth edition.
- 1 v. (various pagings) : colors, illustrations ; 26 cm.
Includes bibliographical references and index.
'Public relations has developed as a major force in a growing, global information society. The practice of public relations is changing to include new, interactive media, while continuing to depend on the foundation of traditional media. The multi-disciplinary approach to understanding public relations is provided by the authors who come from business, journalism, communication and advertising backgrounds. The easy-to-read style of the text has been a hallmark of the text from its beginning. It includes spotlights on important topics or issues, mini-cases with short real-life cases, and end-of-the-chapter case studies often of major events such as the BP crisis, or GM's financial crisis where it used social media to provide interactive relationships with its constituencies'--
9780073512051 (pbk.) RM497.30 9780071310727 Hadiah
Public relations.
Public relations--United States.
Includes bibliographical references and index.
'Public relations has developed as a major force in a growing, global information society. The practice of public relations is changing to include new, interactive media, while continuing to depend on the foundation of traditional media. The multi-disciplinary approach to understanding public relations is provided by the authors who come from business, journalism, communication and advertising backgrounds. The easy-to-read style of the text has been a hallmark of the text from its beginning. It includes spotlights on important topics or issues, mini-cases with short real-life cases, and end-of-the-chapter case studies often of major events such as the BP crisis, or GM's financial crisis where it used social media to provide interactive relationships with its constituencies'--
9780073512051 (pbk.) RM497.30 9780071310727 Hadiah
Public relations.
Public relations--United States.