Brand attachment : constructs, consequences, and causes /
Park, C. Whan.
Brand attachment : constructs, consequences, and causes / C. Whan Park, Deborah J. Maclnnis, Joseph Priester. - Hanover, MA : Now Publishers, 2008. - ix, 40 p. : ill. ; 24 cm. - Foundations and trends in marketing ; vol. 1, no. 3. . - Foundations and trends in marketing ; vol. 1, no. 3. .
Includes bibliographical references (p. 31-40).
9781601981004 RM145.66
Brand loyalty.
Consumer behavior--Psychological aspects.
Brand attachment : constructs, consequences, and causes / C. Whan Park, Deborah J. Maclnnis, Joseph Priester. - Hanover, MA : Now Publishers, 2008. - ix, 40 p. : ill. ; 24 cm. - Foundations and trends in marketing ; vol. 1, no. 3. . - Foundations and trends in marketing ; vol. 1, no. 3. .
Includes bibliographical references (p. 31-40).
9781601981004 RM145.66
Brand loyalty.
Consumer behavior--Psychological aspects.