Killing giants : 10 strategies to topple the Goliath in your industry /
Denny, Stephen, 1962-
Killing giants : 10 strategies to topple the Goliath in your industry / Stephen Denny. - New York : Portfolio/Penguin, 2011. - 241 p. ; 24 cm.
Includes index.
Counsels business leaders on how to take advantage of the inherent weaknesses of larger competitors, profiling more than thirty companies to demonstrate how smaller and more versatile organizations can implement profitable strategies.
9781591843832 (hbk.) 1591843839 (hbk.) 9780241953686 (pbk.) RM79.50
Marketing.
Strategic planning.
Business planning.
Killing giants : 10 strategies to topple the Goliath in your industry / Stephen Denny. - New York : Portfolio/Penguin, 2011. - 241 p. ; 24 cm.
Includes index.
Counsels business leaders on how to take advantage of the inherent weaknesses of larger competitors, profiling more than thirty companies to demonstrate how smaller and more versatile organizations can implement profitable strategies.
9781591843832 (hbk.) 1591843839 (hbk.) 9780241953686 (pbk.) RM79.50
Marketing.
Strategic planning.
Business planning.