Databased marketing /
Holtz, Herman
Databased marketing / Herman Holtz - New York : John Wiley & Sons, 1992 - xix, 300 p. : ill. ; 24 cm.
Includes bibliographical references: p. 291-295 and index
0471551872
Data base marketing
Databased marketing / Herman Holtz - New York : John Wiley & Sons, 1992 - xix, 300 p. : ill. ; 24 cm.
Includes bibliographical references: p. 291-295 and index
0471551872
Data base marketing