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Experience marketing : concepts, frameworks and consumer insights /

Schmitt, Bernd.

Experience marketing : concepts, frameworks and consumer insights / Bernd Schmitt. - Hanover, MA : Now Publishers, ©2011. - ix, 63 p. ; 24 cm. - Foundations and trends in microeconomics. . - Foundations and trends in microeconomics. .

Originally published as Foundations and trends in accounting, Vol. 5, issue 2, ISSN 1555-0753.

Includes bibliographical references.

ISBN: 9781601984524 RM161.98

Subjects--Topical Terms:
Marketing.
Industrial management.

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Experience marketing : concepts, frameworks and consumer insights /

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