Emoti-coms : a marketing guide to communicating through emotions : from shouting to singing your message /

Quattrocchi-Oubradous, Xavier

Emoti-coms : a marketing guide to communicating through emotions : from shouting to singing your message / by Xavier Quattrocchi-Oubradous and Charles Bal. - Hampshire : Harriman House, 2011 - xv, 165 p. : ill. ; 22 cm.

Includes bibliographical references (p. 155-159) and index.

9781906659721 (pbk.) RM83.05


Communication in marketing.
Advertising.

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