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Marketing research : comprehensive and practical /

Voon, Boo Ho.

Marketing research : comprehensive and practical / Voon Boo Ho, Nagarajah Lee. - Shah Alam : UiTM Press, 2012. - 383 p. : ill. ; 23cm.

Includes index.

ISBN: 9789673632671 RM58.59

Subjects--Topical Terms:
Marketing research.
Marketing research--Methodology.
Marketing research--Case studies.

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